Over half the games in India under 24 years old, and the vast majority are under 36 with most spending 30 hours gaming a month as against about 90 minutes shopping, according to a new report
Over half the games in India under 24 years old, and the vast majority are under 36 with most spending 30 hours gaming a month as against about 90 minutes shopping, according to the first edition of the India millennial Gaming Report.
Jetsynthesys studied the gaming habits of 1100 millennials over the last two years to come up with this report. India is likely to have 320 million gamers by 2021 out of 735 internet users, or almost half the number of people online.
Rajan Navani, Vice Chairman & MD, JetSynthesys, said, “Today we see a convergence of multiple forms of entertainment across video streaming, online gaming and social media. With the gaming industry entering an inflection phase, these formats will contribute to the creation of new platforms for engagement.
Moreover, the gaming industry is expected to reach new heights with more than 300 million gamers by 2021 engaged in mobile games and fantasy sports. This means exciting growth opportunities for youth as new career avenues open up for game streamers, professional e-sports players and game developers. The industry is thus set to witness the coming together of millennial gamers and expression of themselves in social environments – where quality of games will win over quantity.”
Some of the other key findings include:
– PC is the second most used gaming platform (23%) after mobile (59%)and VR (5%) and AR (3%) are new areas where millennials have begun experimenting with gaming.
– 64% said they relied on the app stores for game discovery, followed by friends (14%) and YouTube (13%).
– 3 out of 10 have spent money on games, with the preferred price points being less than Rs 500 (75%). 6% said they’ve spent over Rs 10,000 on games.
– Over 61% of the millennials said that the game size doesn’t matter, while over 22% were open to downloading a game with app sizes more than 200MB.
– Fantasy Sport has a small base of 20 million in India, but 33% said they’ve spent real money on it. Also has high stickiness, with most playing more than five days a week.
– India has one of highest churn rates in games worldwide, and 22% of millennial gamers mentioned that they like to keep games only for less than 30 days since they like trying new games all the time.